EP 122 | If you are not a marketer or work with marketing folks, you are probably not aware of the importance of authenticity to marketing and brand. Companies are constantly challenged with finding ways to connect in a genuine and meaningful way. Some brands, like Nike and Apple have mastered the art of authenticity when it comes to representing their brands. The marketing landscape is evolving more now and quicker than it ever has before, and the customers are getting smarter and more aware of the products around them.